How Arrae’s 2-Person Supply Chain Team Saves 15% on Shipping & 30 Hours/Week with ShipBob [Case Study]

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Learn how supplement brand, Arrae, has streamlined their supply chain, scaled their business, and realized cost-savings with ShipBob.

Customer Profile

Arrae was founded by the Canadian husband-and-wife duo, Siff Haider and Nish Samantray, in 2020. Arrae has a collection of 9+ SKUs which are “sexy supplements for unsexy problems.” Their products help women combat issues like bloating, anxiety, and heartburn, as well as promote deep sleep and gut health.  

Key metrics

  • 2-person logistics team
  • 15% cost savings on shipping
  • 78% of all orders fulfilled the same day they’re placed
  • 75% reduction in data mining/spreadsheet time post-access to ShipBob’s dashboard
  • 30 hours per week saved after switching to ShipBob
  • 98% of TikTok Shop orders fulfilled the same day they’re placed
  • 50% improvement in FBA receiving time at Amazon

About Arrae

After years of battling health issues, Siff Haider turned to natural remedies like herbs, vitamins, and minerals to solve her ailments. Over time, these holistic ingredients not only alleviated her symptoms, but helped her husband, Nish Samantray, relax after his stressful, high-pressure job.

After looking for various solutions on the market, Siff and Nish couldn’t find organic, high-quality products that were also beautifully branded. That’s when the couple decided to create a stunning brand that offered supplements that would help women who were having the same health issues.

Siff and Nish founded Arrae, a supplement brand aimed at providing effective treatment for common issues like bloating, gut health, anxiety, and more. The couple launched Arrae in their home country of Canada and eventually introduced the brand to the United States.

As they’ve grown, they moved from self-fulfillment to working with multiple fulfillment providers to partnering exclusively with ShipBob for international fulfillment. Learn more about how the brand found a strategic supply chain partner in ShipBob, as well as unlocked faster, more affordable shipping.

Distributing inventory across North America to delight customers and save on shipping

As told to ShipBob by Jessica Stoller, Director of Supply Chain and Operations at Arrae.

After Siff and Nish launched Arrae, they fulfilled and shipped orders themselves for a long time. Eventually, we got started with ShipBob in Canada and immediately saw great success there.

“When we first got started with ShipBob, we placed inventory in Ontario on the East Coast of Canada. Earlier this year, we expanded into Vancouver on the West Coast and tested what it would be like to have 2 fulfillment centers in Canada with ShipBob. Once we went bicoastal, we immediately realized the cost savings. We were saving 10-15% on shipping costs across Canada.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

On top of that, we were impressed that we could easily manage 2 Canadian warehouses with ShipBob. 

Eventually, we decided it was time to take our US business to ShipBob. When we made that move, we took the same bicoastal approach in the US. In 4 months, we went from 2 Canadian fulfillment centers with ShipBob to 4 across North America.

Moving into multiple warehouses with ShipBob has helped our ethos tremendously. We want to create a customer-centric experience, and in today’s world, that means quick fulfillment and shipping. Seeing our customer experience improve has been one of the greatest successes we’ve seen come from our partnership with ShipBob.

Leveraging ShipBob’s scalability for seamless BFCM operations

We’d been working with ShipBob in Canada for a while, but it wasn’t until October of this year that we moved our US fulfillment to ShipBob. We knew we needed to move our US fulfillment to ShipBob before Black Friday/Cyber Monday and I’m so glad we did.

“On Black Friday I woke up with a smile on my face because I knew our orders were going out smoothly. This BFCM has been incredible for us. We couldn’t have done it without ShipBob.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

One of our long-time customers placed an order on Black Friday and her order was delivered that Monday. She couldn’t believe that her order arrived so fast. And that was when we were running a major sale and had an exponential number of additional orders coming in.

That’s the importance of working with a fulfillment partner that fulfills upwards of 7 days a week, especially during peak times. That was a game changer for us.

We’re so happy with the results from Black Friday and Cyber Monday. ShipBob made it a great success.

Even during other periods of uncertainty, ShipBob is able to ensure our operations are seamless and quickly adapt. During the recent Canada Post strike, ShipBob handled the situation with such grace, shipping orders with alternative carriers without interruption. I didn’t even have to think about it. ShipBob is our built-in supply chain control tower, proactively finding solutions to problems, which is wonderful.

Gaining end-to-end supply chain transparency and efficiency with ShipBob

“At a senior level, there are certain metrics that we need to look at to manage the business. At Arrae, we take the approach to ‘manage by metrics.’ ShipBob gives us a really clear view on the data that we need. We’re looking at these fulfillment metrics on a weekly basis.

We can quickly go into the ShipBob dashboard and see ‘What are we shipping? How long does it take to ship? What is our time from order to door? Is there a breakdown there? Where do things get stuck and why?’”

Nish Samantray, Co-Founder of Arrae

I used to spend hours in spreadsheets. But with ShipBob’s dashboard, we’ve reduced our data mining time by 75%.

Using the data ShipBob automatically provides, I can tap into shipping times, which were a pain point with our other 3PL provider, and I can show Nish how we’re improving on a monthly basis. I’m even able to show our financial team the cost savings we’ve realized.

“Our partnership with ShipBob is not just a business building venture, but also a cost-saving venture. We’ve gained a lot of supply chain transparency – from the support we get from the Merchant Care team to the huge cost savings we’ve identified with FreightBob, ShipBob’s end-to-end freight solution.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

The FreightBob team has been incredibly helpful. They provided us with really competitive freight quotes. As a result of using FreightBob, I’ve been able to save a lot of time. I’m not chasing down vendors or booking docking times. The FreightBob team makes sure our products get where they need to go. And not only is the FreightBob team very responsive, they’re also so kind. We are a 2-person Supply Chain team, so FreightBob has made our logistics experience so wonderful.

Partnering with an omnichannel supply chain expert for our DTC, TikTok, Amazon, and B2B orders

One of the biggest surprises with ShipBob is the number of integrations we’ve been able to use. We’ve been able to improve our omnichannel experience as a result of our partnership.

For example, we’re fulfilling our TikTok Shop orders through ShipBob, which we’ve been able to greatly increase. And the fulfillment times are incredible. 98% of our TikTok Shop orders are being fulfilled on the same day they are placed.

We also have our Amazon store connected to ShipBob and it’s been great to leverage that integration. Partnering with ShipBob for Amazon FBA prep helps us get our products to Amazon in a timely fashion. It’s especially helpful during peak sales times like Black Friday, Cyber Monday, and Amazon Prime Days.

Getting docking time with Amazon is incredibly important. And just by partnering with ShipBob, who has a great relationship with Amazon, we’ve been able to see receiving times improve by 50%. That’s just a testament to the partnership ShipBob has with Amazon, and we’re able to benefit from that.

Thanks to ShipBob, we were able to ensure we were fully stocked with Amazon for Black Friday – and with 50% faster receiving during peak season, that was incredible.

Partnering with ShipBob and gaining proactive, strategic support

ShipBob has been able to provide support for every step in our logistics journey with them. They have specialists in every area – everything from onboarding and DTC to Amazon and B2B. Each time we adopt a new solution with ShipBob, we’re supported by an onboarding team and a specialist with expertise in that specific area.

The knowledge that every member of the ShipBob team possesses is what has made our experience so wonderful. Whenever we have questions or want to try something new, there’s another specialist who can help us. Everyone has identified new opportunities for us – from finding cost-savings to introducing us to resources we didn’t know were available to us to helping us solve problems we didn’t even know we had. ShipBob has opened doors for us that we didn’t know were possible.

“ShipBob comes to us with solutions to problems, cost-saving initiatives, and proactive strategies that can help us improve our business in the future. ShipBob has brought us solutions to answers we didn’t know we needed.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

Using ShipBob’s lot code features to enable FIFO and easily track orders

From a FIFO perspective, we always want to make sure that the right products are going out to customers.

We recently went through a packaging transition, so we needed to ensure that the right packaging was getting to the right facilities as we made those changes.

When we were placing our B2B orders during this time, it was important that items had the right lot code, consistent packaging, and were compliant with retailer requirements. With ShipBob, we were able to make sure no product got left behind and that all of our products were going out within the right timeframe.

Using the ShipBob dashboard, we can track which lot codes are going out to which customers. It’s really important we have the transparency of lot tracking so we have the assurance that our customers are getting the right product.

What’s next for Arrae

Arrae has a new product launch coming up in January. It’s always exciting to delight our existing customers and see how they react to a new product. It’s also fun finding new customers and learning what they want out of a supplement business.

On the logistics side, a big piece of our 2024 strategy was growing our retail business. Our goal for 2025 is to accelerate that growth further. We’ve seen really great success with DTC, so we’re excited to continue growing our B2B business with ShipBob. We’ve spent a lot of time with their B2B team and we’re looking forward to what next year brings.

Arrae’s team at ShipBob

Frank Baer

Frank is the Account Executive who helped Arrae get started with ShipBob. 

Aravinthan S

Aravinthan is the Implementation Specialist who onboarded Arrae to ShipBob. 

Paige Schall

Paige is the Merchant Success Manager who supports Arrae.

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Written By:

Meredith is a Content Marketing Specialist at ShipBob, where she writes articles, eGuides, and other resources to help growing ecommerce businesses master their logistics and fulfillment.

Read all posts written by Meredith Flora